Communicating across cultures isn't just about using correct grammar or vocabulary. Getting the cultural wavelength right is important - and often this will have a major influence on what you
say and how you say it.
"I Become A Beer" offers an amusing survey of the challenges faced by Germans and the British as they seek to communicate with each other. The broader scholarly perspectives will also be useful for other students of intercultural communications.
Practical and entertaining, this manual is a must-have for anyone interested in better cross-cultural
understanding.
say and how you say it.
"I Become A Beer" offers an amusing survey of the challenges faced by Germans and the British as they seek to communicate with each other. The broader scholarly perspectives will also be useful for other students of intercultural communications.
Practical and entertaining, this manual is a must-have for anyone interested in better cross-cultural
understanding.
