Communicating across cultures isn't just about correct grammar or vocabulary. Getting the cultural wavelength right is important - and often this will have a major influence on what you say and how you say it.
"I Become A Beer" offers an amusing survey of the challenges faced by Germans and the British as they seek to communicate with each other. The broader scholarly perspectives will also be useful for other students of intercultural communications.
Practical and entertaining, this manual is for anyone interested in better cross-cultural understanding.
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Autumn Programmes 2014
18-25 October: 18 primary and secondary school teachers from Brandenburg visited Northern Ireland to practise their English and sample UK home and school life at first hand. View programme. Sample feedback.
Fremdsprachentag Berlin-Brandenburg, 11th October, 09.00-16.30. Universität Potsdam Komplex Griebnitzsee. "Sprachunterricht Trifft Kulturen." 300 teachers attended this event. See What People Have Said for sample feedback (navigation menu, left).
95 teachers took part in the successful Fachtag on Intercultural Communicative Competence (ICC) for schools involved in the “Schulnahe Unterstützung” initiative. LISUM, Ludwigsfelde - 30 Sept/1 Oct 2014.
See What People Have Said for sample feedback (navigation menu, left).